by FUTURE x NOW | Mar 16, 2021 | Influencer Marketing
While many marketers are finding success in influencer marketing, many still need to tackle these common challenges: 1. Spotting fake followers and inauthentic engagement. Although Instagram has cracked down on third party services that peddle in fake...
by FUTURE x NOW | Feb 12, 2021 | Influencer Marketing
If you don’t partner with the right influencers, the campaign is doomed to fail from the start. 61% of marketers agree it’s challenging to find the best influencers for a campaign, suggesting this problem is far from solved. What are the most important criteria...
by FUTURE x NOW | Jan 1, 2021 | Influencer Marketing
Before embarking on an influencer marketing campaign, it’s important to be crystal clear of your goals. Generally, target key performance indicators (KPIs) for brands fall into two camps: Brand awareness: metrics tied to increased audience awareness of your product or...
by FUTURE x NOW | Jul 20, 2020 | Influencer Marketing
Influencer marketing is gaining more traction and investment than ever before. The majority of marketers plan to increase their marketing budgets this year, and Instagram is rapidly becoming the most widely-used channel in the industry. Below is a breakdown of the top...
by FUTURE x NOW | Jun 7, 2020 | Influencer Marketing
Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands to reach new audiences. As more users joined social media platforms like Facebook, Youtube, Instagram, Pinterest, Snapchat, and Twitter, many of them...
