by FUTURE x NOW | Mar 16, 2021 | Influencer Marketing
While many marketers are finding success in influencer marketing, many still need to tackle these common challenges: 1. Spotting fake followers and inauthentic engagement. Although Instagram has cracked down on third party services that peddle in fake...
by FUTURE x NOW | Feb 12, 2021 | Influencer Marketing
If you don’t partner with the right influencers, the campaign is doomed to fail from the start. 61% of marketers agree it’s challenging to find the best influencers for a campaign, suggesting this problem is far from solved. What are the most important criteria...
by FUTURE x NOW | Jan 1, 2021 | Influencer Marketing
Before embarking on an influencer marketing campaign, it’s important to be crystal clear of your goals. Generally, target key performance indicators (KPIs) for brands fall into two camps: Brand awareness: metrics tied to increased audience awareness of your product or...
by FUTURE x NOW | Jun 7, 2020 | Influencer Marketing
Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands to reach new audiences. As more users joined social media platforms like Facebook, Youtube, Instagram, Pinterest, Snapchat, and Twitter, many of them...
